Your online marketing campaign won’t be effective if it doesn’t have web analytics. And that’s why it’s essential to establish the KPIs that are going to track the strategy throughout its entire lifetime. Measuring marketing campaigns is something you must figure out. Web analytics and business intelligence are key for evaluating the success of your project. Surveys reflect it too: 2 out of every 3 marketing professionals say that data-based decisions are more effective than those taken by mere impulse and 76% of leaders base their decisions on data analysis.
But to ensure a proper analysis, you need clear objectives.
And that means you need KPIs. KPIs (Key Performance Indicators) are units of measure used for web analytics. They allow any company with online marketing campaigns to Telegram Data know their successes and mistakes. It’s key information to have so you’re not wasting time and money randomly launching online actions. SMART goals (Image: We Are Marketing) KPIs in Marketing: always look for SMART What are the variables that we must keep in mind for all strategies? We always have to look for those that can be measured and those that provide objective and conclusive information about the performance of a determined action.
As an example, we could consider the bounce rate of a website or the number of users that visit a corporate blog through a CTA on social media.
As a general role, when it comes time to define a representative KPI for online marketing campaigns. We must employ the same parameter that we use for Saudi data establishing goals: SMART. It’s a simple but effective method. All KPIs must be: Specific Measurable Attainable Realistic Time-based If it doesn’t meet these requirements, the information collected will not be useful for making objective decisions: to keep moving forward with the same strategy or propose changes. KPI Marketing Examples and 7 Important Metrics Choosing KPIs depends on many factors and they’re not always the same. On one hand, there are conversion-centered campaigns where KPIs are the purchases of a product or service or earned money. These KPIs make more sense for when you have to justify your goals to your CMO or CFO.